Rainier Rebrands Cetia as Thales Computers

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Rainier has unveiled a print campaign for Thales Computers designed to rebrand the company, previously known as Cetia.

Thales markets “ruggedized” computers designed for industrial and military applications. “A lot of off-the-shelf products are not good enough for military use,” said Stephen Schuster, chairman of Rainier in Princeton, Mass. Thales systems are designed to be able to withstand conditions such as the vibrations inside a helicopter and extreme temperatures.

In one print ad, silhouettes of a helicopter and a pilot are shown.



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