Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In search of new advertising ideas for Isotoner’s umbrella line, Sive/Young & Rubicam moved indoors.
In “Flambƒ,” the Cincinnati agency’s latest 30-second spot, the compact umbrella serves a unique purpose, saving a couple from a restaurant’s sprinkler system.
“We wanted to highlight that this compact umbrella is something you can carry anytime, anywhere,” said creative director John Nagy.
The spot shows a chef preparing a flambƒ at the couple’s table. The woman catches the chef’s eye. Distracted, he pours too much alcohol into the dish.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in