Raffles Awards Green Team Resort Work

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NEW YORK Green Team has landed ad duties for Raffles Resort at Canouan Island in the Grenadines, a new assignment, following a whirlwind 10-day review.

The New York agency will fashion a pre-opening campaign for the luxury resort, which targets adults over 35 with household incomes of more than $100,000. The work will also target wedding parties, honeymooners and jet-setting “early adapters.”

“Typical resort advertising will put a lot of emphasis on the beach and the pool.



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