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The Shack has a new lead agency. The New York office of Grey won RadioShack's creative account after a review, according to sources.
The WPP agency succeeds Butler, Shine, Stern & Partners on the business. The brand spends an estimated $200 million annually on advertising.
McCann Erickson and Goodness Mfg. were the other finalists in the review, which began in November. Select Resources International in Santa Monica, Calif., managed the search.
Butler, Shine, Stern & Partners of Sausalito, Calif.,
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