RadioShack Readies Year-End Media Surge

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NEW YORK RadioShack is stepping up its ad spending for what it calls its “golden quarter” when it rings up about 35 percent of its sales with a TV campaign extending its “family” to include actor/comedian John Leguizamo, stunt driver Randy Carmichael and David Letterman sidekick Paul Shaffer.

Shaffer, who narrated radio ads for the chain last year, will appear clad in a festive red suit and matching sunglasses in a flurry of two-day sale ads while voicing the holiday tag, “Shop at the Shack, save big,” for all general-market ads.

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