RadioShack Partners With Cingular and Sprint

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS RadioShack has entered into 10-year and 11-year agreements with Cingular Wireless and Sprint PCS, respectively, to be the retailer’s long-term wireless providers in RadioShack stores nationwide.

Cingular and Sprint have also committed to support the Fort Worth, Texas-based retailer’s strategy of expanding retail distribution outside of the core RadioShack stores, the company said.

“First and foremost, our negotiations were focused on improving the economics of the RadioShack-store wireless business and on assuming a more significant role in the carriers’ overall distribution strategy,” said David Edmondson, president and chief executive officer of RadioShack.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in