RadioShack Adds A-Rod & Others to Campaign

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RadioShack will augment its TV commercial campaign featuring Terri Hatcher and Howie Long with seven new spots in which Texas Rangers shortstop Alex Rodriguez, actors Daisy Fuentes and Ving Rhames, singer/actress Vanessa Williams and musician Eric Benet appear.

The ads will break May 4th via RadioShack’s in-house agency Circle R Group and tout the retailer’s Major League Baseball sponsorship. RadioShack, which earlier this year signed a multi-year agreement to become the “Official Electronics Store” of MLB and MLB.com,

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