Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Radio Shack has confirmed talking to agencies about what sources called “a strategic project,” but issued a strong denial that such work could evolve into handling all creative chores for the consumer electronics chain.
“We have no intention of outsourcing the bulk or all of our creative work,” said Jim McDonald, svp and chief brand officer at Radio Shack, in a statement.
He continued: “The Circle R Group (an in-house unit), Carat (media) and FCB (Hispanic advertising) are our agencies of record, and we are very pleased with their work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in