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Wiener dogs and funny fictional street signs take center stage in a pair of Southern California print and outdoor campaigns.
DGWB, Irvine, Calif., has created a humorous outdoor effort for fast-food-chain client Wienerschnitzel’s sponsorship of the June
12 Wiener Nationals dachshund races at Los Alamitos Race Course. Among the gems: “Still the only sport where ear biting is fair play” and “Why do they train so hard? Two words: Sydney 2000.” Each ad features a cute-looking doggie in racing gear.
Said Dave Swartz, shop associate creative director and copywriter for the Wiener Nationals ads: “For the people who race wiener dogs, it’s not just fun and games.
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