Racepoint Group Rides Elevators, Satellites

BOSTON Racepoint Group said it has partnered with Elevator Speech to help businesses develop media training services and hone their communications techniques.

The client uses advanced video techniques to help businesses develop concise and compelling explanations of what they do. The process is called “elevator speech” because the verbal communication is designed to deliver key messages in 30 seconds, the time of a typical elevator ride.

“We are delighted to be able to offer our clients state-of-the art techniques to help them better articulate their core messages to key audiences,” said Marijean Lauzier, CEO of Racepoint in Waltham, Mass. “By integrating new digital video technologies into the preparation process, Elevator Speech delivers a level of training and coaching that significantly improves presentation and interview effectiveness.”

Elevator Speech has worked with senior executives of Adidas, Ingram Micro and Reebok as they prepared to address thousands of people at various events.

Racepoint’s clients include recent addition DigitalGlobe, which tapped the agency’s San Francisco office earlier this month for marketing communications services. The company provides high-resolution commercial satellite imagery and related information products.

The shop added a London office via the acquisition of London-based Fuse PR, with clients such as EqualLogic, Fujitsu, Kana and UKOnline [Adweek Online, Nov. 4]. The three-year-old agency has 60 employees in its three locations.

—Adweek staff report