Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Marijean Lauzier, former president and chief executive of Interpublic Group’s Weber Shandwick, today launches Racepoint Group.
The Cambridge, Mass.-based public relations and marketing shop will focus on emerging-technology, healthcare and science companies.
“[Emerging companies] need to build credibility and awareness with fewer people and fewer resources in the fastest possible time frame, so every day is a 24/7 race,” said Lauzier, president of the 12-person firm.
Racepoint Group begins with a trio of clients: Acuitiv Software, Exel Switching Corp.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in