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Old habits die hard, even when it comes to new media and political advertising.
As candidates hit the home stretch last week, they ramped up their ad spending on TV as well as online video.
Reston, Va.-based Resonate, an online data analytics firm, tallied 38 million video impressions during the week of Oct. 22, a 650 percent increase versus the first week of October. The figure was expected to swell to well over 60 million impressions in the final week of the month, most of that coming from the swing states and highly contested races.
If 2008 was the year politicians woke up to the Internet, 2012 may well be known as the election when
online political ads became a budget line.
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