QVC Offers Comic Relief in New Ads

QVC is launching a new ad campaign that will feature outtakes from its live programming, as on-air hosts, celebrities and product inventors veer from the script and their candid and comic remarks are captured in the creative.

Cameras were left rolling before, during and after traditional commercial shoots, so as to capture candor. Moments that would normally be left on the cutting room floor were assembled into comic commercials full of botched lines, pauses and offhand remarks.