Quizno's Promotes Oven-Toasted Taste

Quizno’s unveils a new campaign this week that further emphasizes the taste of its sandwiches.

The campaign, from Cliff Freeman and Partners in New York, breaks today and conveys that Quizno’s “pioneered” the idea of oven-toasted sandwich buns.

Two 30-second spots open with a pitchman at a Quizno’s shop. Talking to the camera, he says, “At Quizno’s, we toast our subs to enhance the flavor. Are we weird? Or pioneers? Consider the Stone Age.”

The scene cuts to a group of pre-historic types questioning one man who is using a sharpened stick as a tool, instead of a rock.