Quixi Targets Busy Executives

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Cliff Freeman Ads Tout Time-Saving Mobile-Commerce Service
NEW YORK–Cliff Freeman and Partners has focused on the dangers of multitasking in a $10 million, first-time campaign for Quixi, a new company that provides an array of “mobile-commerce” services.
The most arresting ad in the campaign shows a group of executives dining at a fine restaurant, while a colleague, seated at the table on a toilet, eats soup.
Tagged, “What are you doing to save time?” the outdoor campaign broke last week.





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