Quish Expands Duties at JWT

NEW YORK JWT North American region president Rob Quish has taken on the additional role of CEO of JWT Specialized Communications, the WPP Group agency said.

At Specialized Communications, Quish, 44, succeeds Tim Gibbon, who is retiring.

Specialized delivers an estimated $30-40 million in revenue to the larger JWT group. Its clients include Home Depot, Boeing, Microsoft, Starbucks and HSBC.

Quish, who joined JWT in 2005, will continue to be based in New York and keep his duties as regional president, overseeing the ad agency’s offices in Chicago, Atlanta, San Francisco and Toronto.

Specialized, which employs 370 staffers at 32 offices in seven countries, develops marketing and communications programs that drive employer recruitment efforts, grow enrollment at colleges and universities and target the baby boomer generation. Its units include JWT Employment Communications, JWT Education and JWT Boom.

“Rob’s international experience and commitment to creativity and [digital advertising] will bring a fresh perspective to developing these businesses, as we invest in growing our specialized capabilities in new and emerging areas that are important to our clients,” said JWT worldwide CEO Bob Jeffrey, to whom Quish reports.

Gibbon, 63, had been CEO of Specialized for 11 years and shifts to non-executive chairman.

To assume his new post, Quish shed his duties at JWT’s chief talent officer.

Jeffrey is looking outside the agency to fill that job.

Quish’s other duties as chief of staff to Jeffrey will be absorbed by other lieutenants, such as worldwide chief marketing officer Marian Salzman.