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LOS ANGELES Interpublic Group’s Dailey & Associates has launched its first work for Intuit’s QuickBooks accounting software.
Laurel Holman, director of marketing at the shop, said the Mountain View, Calif., client tapped Dailey based mainly on its work for TurboTax, another Intuit product already handled by the agency.
Estimated annual ad spending on QuickBooks is $10-15 million.
QuickBooks has received little TV support in recent years, though one Dailey spot for the product is currently in heavy rotation on broadcast and cable TV.
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