'Quick' Tabloid Beats 'Express' to Market

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DALLAS The Dallas Morning News is launching a tabloid publication today called Quick, just two days before a rival debuts a version with a similar “quick-read” format.

The Belo Corp.-owned publication will target readers between the ages of 18 and 34; its 150,000 copies will be distributed daily, the Dallas company said.

The complimentary publication will be available in coffee shops, restaurants, retail outlets, mass-transit stations, office buildings and other locations throughout Dallas.

“We have been exploring Quick as a new means to reach younger adult readers in the Dallas area for some time,” Robert W.





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