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Hispanic Web Site Contracts San Antonio Agency
DALLAS–After a brief trial run, Garcia/LKS has been tapped as agency of record for the planned $10-15 million account of a new Spanish-language Internet portal site dubbed Quepasa!com.
Quepasa!com is a year-old venture of a young California entrepreneur, being positioned as a preferred World Wide Web gateway for 10 million Hispanic computer users nationwide. The Phoenix-based company is basically encapsulating customized news, events, weather, travel and e-mail services in a “Hispanic-friendly” search engine environment, said agency principal Luis Garcia.
“Most Latinos love electronics, telephones and entertainment,” said Garcia.
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