Quarterdeck Launches Review For Its Consolidated Account

Computer product manufacturer Quarterdeck Corp. has launched a review for its newly consolidated media and creative ad account, according to Esther Pagliarulo, the company’s director of marketing communications.
Billings are undisclosed, but the company’s consumer and business-to-business ad spending totaled approximately $7 million in 1997, according to Competitive Media Reporting.
Media buying for the Marina del Rey, Calif., client is currently handled by CKS Partners in Cupertino, Calif., which will not be pitching the consolidated account, Pagliarulo said. Creative work has been developed in-house.
Pagliarulo said the company’s ideal candidate is a full-service West Coast shop with previous experience in “taking a concept that is difficult to understand and making it something that’s easy to grasp for the everyday consumer.”
Quarterdeck has been accepting credentials from various agencies and will eventually pare the list down to a group of shops that will make creative presentations, said Pagliarulo. A decision is expected by the end of April.
The client plans to be “very aggressive,” Pagliarulo said, utilizing print, radio and possibly cable TV ads.
Quarterdeck develops and markets software designed to prevent and solve performance problems for personal computers, reducing the need for live technical support. Its current product line is marketed to both end-users and businesses.
–with Michael McCarthy