QUACK ATTACK: TOBACCO IS FOWL

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Perhaps taking a cue from Joe Camel, a cartoon duck is the new spokescharacter for the first tobacco prevention advertising campaign developed with funds from the Texas tobacco settlement.

Sporting a backwards-placed baseball cap, the duck appears in radio, television and animated segments on the Internet (at www.ducktexas.com) in a campaign that rolled out Sept. 25.

Tuerff-Davis EnviroMedia in Austin, Texas, created the fowl after winning the Texas Department of Health’s review for the$4-5 million account earlier this year.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in