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Discount-brokerage firm Quick & Reilly/Fleet Securities has dropped Publicis and will start a review for its account, sources said.
The New York shop has handled creative and media duties for the Palm Beach, Fla., client for the past three years.
Quick & Reilly, with $800 million in revenues in 1998, ranks third among discount brokerages, behind Charles Schwab & Co. and Fidelity Brokerage Services, per business-information service Hoover’s Online.
Much of Publicis’ TV, print and radio work has primarily been direct-response advertising.
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