Q&A: Spencer Stuart's Seclow on Longer CMO Tenures

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The historically short tenures of chief marketing officers may be a thing of the past. An annual survey by recruiter Spencer Stuart showed a big jump in the average length of a CMO’s stay, to 34.7 months, a rise of 6.3 months over the previous year. Of course, the economy was no doubt a big factor — people tend to stay at their job when their options are limited — but Tom Seclow, who leads Spencer Stuart’s chief marketing officer practice, said that the trend since the report began in 2004 has been toward longer tenures.

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