Q&A: P&G's Stengel

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CHICAGO Procter & Gamble last week consolidated marketing on its Oral-B product line with units of French holding company Publicis Groupe. Jim Stengel, P&G’s global CMO, sat down with Adweek senior reporter Aaron Baar to discuss that development and other issues facing the giant packaged-goods company.

Q: How do you envision this working?
A: We’re really, really excited about it. We very much see it as one team working with a leader on our side. There will be a leader of the team on the Publicis side, so you have a senior person for both the holding company and P&G paired up on this.


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