Pyro, Mother Vet Forms 86 the Onions

Chad Rea steers clear of the word “agency” when describing his new undertaking, 86 the onions.

Formerly a copywriter at Pyro in Dallas, Mother in London and KesselsKramer in Amsterdam, Rea said he is creating a “brand communications collective” specializing in youth and entertainment that is based on principles he learned in Europe.

The company, headquartered above a tattoo parlor in Venice, Calif., comprises “creative problem solvers” who will determine the right marketing mix for a brand, whether it takes the form of logo development, packaging, a documentary, a book, advertising or events, said Rea.