Put in an Impossible Position, Subway Is Navigating It as Well as Possible, Experts Say

Brand is distancing itself from Jared Fogle without placing blame

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If your well-known spokesman ends up being convicted of a crime, the solution is easy: Fire him, and condemn his actions. But what's a brand to do when its best-known customer is tangled up in a child-porn investigation in which he hasn't been charged and could be anything from a suspect to an unwitting bystander?

Actually, crisis PR experts say, a brand should do exactly what Subway has done in the wake of an FBI search yesterday of Jared Fogle's home and computers.

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