Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goodwill Industries in Central Indiana, a branch of the charitable organization that helps people find jobs, markets itself as a retailer in a new TV campaign from Young & Laramore.
The three 30-second spots break Monday in Indiana and other markets and continue the tagline, “Good clothes. Good prices. Good idea.”
In “Little black dress,” a Goodwill truckdriver reveals a black dress on a mannequin inside his Goodwill truck, professing he has the most prized possession known to man.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in