Push Hires Creative Services Director

ATLANTA Catherine McCulloch has joined Push as director of creative services, a new position at the independent Orlando, Fla., shop.

McCulloch, 41, is responsible for the management and recruitment of the creative and production teams and coordinating the development, flow and execution of all advertising, the shop said.

Before joining Push, McCulloch was director of creative services at independent Eleven in San Francisco, where she supervised the creative and art buying departments. She worked with clients including Hold Everything, Kodak and Hyperion. Previously, she served as creative services manager at MCD Partners’ Kirshenbaum Bond & Partners West in San Francisco and the former Blazing Paradigm, also in San Francisco.

McCulloch also has held various creative and art buying positions at West Coast shops Hal Riney and Partners, Rubin Postaer and Associates, TBWA\Chiat\Day and Publicis Seattle.

“With the growth that Push is experiencing, Catherine’s talents and experience add another dimension and national perspective to our team,” said Chris Robb, the agency’s creative director and a partner. “Not only is she a perfect fit for Push, she will continue to help us deliver innovative and strategic creative on the national stage.”