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NEW YORK Pom Wonderful is not so wonderful to Purely Juice. The small beverage must pay $1.5 million in damages to Pom Wonderful after a U.S. Federal Court in Los Angeles ruled its marketing was misleading.
Purely Juice is one of many new products that hopped on the pomegranate bandwagon after the little known fruit became a hot ingredient for everything from candles to soaps to juices.
It claimed that one of its products was “100 percent pure pomegranate juice” and contained “no added sugar or sweeteners.”
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