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Pump Media, a digital out-of-home network at the gas pump, is going interactive, turning its audio and video LCD screens into touch screens developed by 3M.
To start, the company recently upgraded its screens at two Chevron stations in Los Angeles. Plans are to roll out the touch screens to 100 stations in four California markets in Los Angeles, San Diego, Sacramento and San Francisco, at specific Chevron and Chevron/Extra Mile stations.
The screens, located at the top of the gas pump, not only play ads, but also include a row of buttons at the bottom of the screen that the consumer is invited to touch for directions, traffic, lotto, news, a menu for a local restaurant and even to get coupons.
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