Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Puma is looking to add more glamour to its brand.
The fashion athletic company said it would open a new office dedicated to entertainment marketing in Los Angeles next month. The West Coast office will be geared at increasing the company’s partnerships and product interaction with music and film celebrities.
Puma, Westford, Mass., will also add a few roles to fill out the new offices. It has tapped Ryan Babenzien as the head of U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in