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Seen in a photograph, yogurt looks no moreappetizing than grout. So this ad is wise to show us a spoon, a cow and a yogurt container, letting our imaginations fill in the blanks. Is the picture of the girl leading the cow a cliché? Yes, it is. But it’s a sufficiently likable cliché that consumers will be happy to see it one more time. Plus, the use of the grocery bag as a framing device gives a freshness to the visual.
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