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By Mike Chapman
What are publishers to do about online advertising?
They definitely have to do something, judging by the comments from panelists at the Wednesday afternoon Advertising Week session "Digital Publishing in the Age of New Media." The tone was set by Huffington Post vp Andy Wiedlin when he said, "The Web is a cesspool of cheap inventory." The easy availability of low-cost online advertising space was a theme, and a problem, the panel returned to several times at the event, which was moderated by Adweek's Brian Morrissey.
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