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DALLAS — Publicis in Mid America has been awarded the general-market advertising account of Denny’s, the client confirmed.
The Dallas shop won the estimated $50 million account in a review that became contentious when the client invited Dailey & Associates of West Hollywood, Calif., to pitch in the final stages of the review. The other contenders were Mullen of Winston-Salem, N.C., and Doner of Southfield, Mich.
The Rojek Cutcher Group of Cleveland consulted.
“[Publicis] was selected because they clearly understand the Denny’s brand and presented solutions addressing our perception and performance challenges,” said Margaret L.
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