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BOSTON Publicis Groupe today said Leo Burnett would adopt “a new, highly flexible model” allowing the Chicago agency to better leverage the talent and resources of siblings Starcom MediaVest Group and Digitas.
The goal, according to Publicis, is to “permit fluid collaboration across these agencies based on client needs and opportunities.” The new model debuts in the first quarter.
A group called The Insight Factory, representing all three shops (plus Burnett’s Arc marketing-services operation), will serve as the central hub.
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