Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Kaplan Thaler Group was awarded the creative portion of Ruby Tuesday’s advertising account, an agency representative said.
Kaplan Thaler’s sister Publicis shop, MediaVest USA, also in New York, was handed the Maryville, Tenn.-based restaurant chain’s media buying and planning duties following a review against undisclosed agencies.
Annual billings were not disclosed.
The review is the start of a national branding effort by Ruby Tuesday, which operates 600 quick-service restaurants across the country, sources said. The chain has done little advertising in the past, but wants to compete more aggressively with other restaurants such as Applebees, Olive Garden and TGI Friday’s, which spend between $30 million and $60 million annually, per CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in