Publicis Sees 4.5 Percent Organic Revenue Gain

BOSTON Publicis Groupe today reported revenue of approximately $1.2 billion for the second quarter and $2.2 billion for the first six months of 2004, based on the current rate of exchange.

On an organic basis, both figures constitute a 4.5 percent improvement compared to the holding company’s performance during the same periods a year ago, Publicis said. On a non-organic basis, Q2 revenue rose about 2 percent, while first-half revenue was flat.

The Paris-based company said growth so far this year in Latin America (28 percent) and the Asia-Pacific region (8 percent) has been especially strong, while gains in North America (4 percent) and Europe (2 percent) have lagged behind.