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Publicis in the West has beefed up its creative, broadcast and print production departments with the addition of three principals.
Joining the Seattle agency are Mark Waggoner as senior principal, group creative director; Derek Ruddy as principal, director of broadcast production; and Suzy Watson as principal, director of production services.
The hires are part of an ongoing effort by co-presidents Randy Browning and Kevin Kehoe to move the shop beyond its retail heritage and lift the quality of the creative.
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