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NEW YORK The Internet’s getting bigger every day. The outsized valuations paid by Google and Yahoo! point to the Web being dominated by a few large-scale ad systems.
It is this vision of the future landscape that led to the building of Prodigious, a production company spun out of Digitas to handle the creation of banner ads, e-mails and parts of Web sites for Publicis Groupe shops and other agencies. It is working with General Motors’ shops, including Campbell-Ewald, Digitas and Modernista!.
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