Publicis Names N.Y. Creative Leaders

NEW YORK Publicis USA chief creative officer Bob Moore said he has tapped Eric Cosper and Simeon Roane for creative leadership positions at the New York agency.

Moore, who was promoted to the new CCO position in May and who has worked with Cosper and Roane in the Publicis Seattle office where all three were based, said the two men are in the process of relocating to the East Coast. Moore splits his time between both offices.

As executive vice presidents, executive creative directors for New York, Cosper and Roane, both 35, have begun working on Whirlpool, Coca-Cola’s Vault and Heineken.

Publicis New York has handled the $70 million Heineken business for more than three years in the U.S. and has been invited to defend the account, which went into review last week. It also handles Amstel Light, but it has not been determined if Amstel will be part of the review in which the White Plains, N.Y., client looks to consolidate Heineken and Heineken Premium Light (at WPP Group’s Berlin Cameron United) at one agency. Heineken USA representatives were unavailable for comment.

Pile and Co. is the Boston consultancy managing the process, and sources said questionnaires were scheduled to go out next week.

“They are two supremely talented guys who are as interested in solving business problems as they are in solving creative problems,” Moore said of Cosper and Roane. “They have a very holistic view in terms of the creative product. We created these roles for them at precisely the time they were ready for a much bigger challenge like this.”

Moore said the two have already begun searching for new creative talent in the office.

In Seattle, the pair worked on T-Mobile, the Washington State Lottery and Dish TV. They joined that office in 2004. Moore recruited Roane, a copywriter, from 180 in Amsterdam, the Netherlands, where he produced creative for Adidas, MTV and Dunlop. Prior to 180, Roane worked at Berlin Cameron in New York.

Cosper, an art director, started his ad career on the account management side at the Portland, Ore., office of independent Wieden + Kennedy, working on Miller Genuine Draft and Nike, before joining Publicis’ Fallon in Minneapolis as a creative staffer. There he worked on Miller Lite, Lee Jeans and Citibank before transferring to Fallon in New York on Starbucks and Virgin Mobile.

Moore said that Publicis New York evp, executive creative director David Corr would continue as top creative on the shop’s Procter & Gamble business and its BMW regional account.

Publicis Groupe in Paris owns Publicis USA.