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Online Broker for Heavy Machinery Sellers, Buyers Names Shop
DALLAS–Publicis/Dallas has won the advertising account of iMark.com, an online broker of used industrial equipment.
The Dallas agency topped two other undisclosed local shops for the business. The client plans to spend $5 million on initial branding efforts in the first quarter. Minimum annualized billings are projected in the $10-20 million range.
Publicis’ combination of creative product, an international network and brand development strength helped it win the account, according to iMark,com director of brand development and public relations Ed Conlin.
“They were very, very strong in brand development, but had not done much work in the dot.com
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