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LOS ANGELES Wireless carrier T-Mobile is set to break a national campaign on Monday introducing its “Get More America Plan.”
The effort, from Publicis in the West, includes TV, radio and print executions. Ads touts the new plan, which offers 1,000 minutes for $39.99 and coast-to-coast coverage without roaming or long-distance charges, said Bob Moore, co-president and executive creative director at the Seattle shop.
Campaign spending was undisclosed. The Bellevue, Wash.-based client spent nearly $350 million on ads last year, and more than $55 million for the first three months of 2003, according to TNS Media Intelligence/CMR.
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