Publicis Lands More Spirits Work

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Allied Domecq has consolidated marketing for all spirits brands, excluding champagnes and wines, with roster shop Publicis Worldwide, the agency said. The move follows the client’s split two weeks ago with Cordiant Communications Group [Adweek, May 5]. CCG’s U.S. revenue from the account is estimated at $30 million. Publicis previously split assignments with various CCG agencies. Brands already at Publicis include Kahlua, Beefeater, and Canadian Club.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in