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LOS ANGELES 24 Hour Fitness has tapped Publicis Groupe’s Publicis & Hal Riney to handle the creative portion of its advertising account, the agency said.
The San Ramon, Calif.-based fitness center chain spends approximately $20 million annually on ads. The San Francisco shop overcame Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, also in San Francisco, in the final round of the three-month review. Hill, Holliday will continue to handle media buying duties, which the shop picked up in August.
Hill,
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