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Publicis-Hal Riney & Partners here is backing a promotion between client Subway Restaurants and Nickelodeon with a TV spot called “Mutual Agreement” and print ads.
The promotion, running June 1 to July 5, links Milford, Conn.-based Subway’s Kids’ Pak meals and Nick Jr.’s Blue’s Clues TV show for preschoolers. Subway previously ran a promotion between Kids’ Paks and the Dream Works SKG movie Paulie, but aired no TV behind that effort.
The spot will air on Nickelodeon and other outlets.
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