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Publicis Groupe has made two significant moves in the Middle East. The Paris-based holding company is the first international communications group to enter the Palestinian market through the purchase of a 20 percent stake in Ramallah-based Zoom Advertising. In addition, Publicis said it acquired Israeli ad agency network BBR Group, a company it has been affiliated with since 1995 through its collaboration with Publicis units Saatchi & Saatchi and ZenithOptimedia.
BBR Group, with 220 employees, is also the parent company of other agency brands including creative agencies Regev Kavitzky and Expert; TV content agency C; and media agency Smart Media.
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