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Publicis Groupe has acquired Holler, a London digital marketing shop that specializes in branded entertainment, content creation and social media.
Publicis is not disclosing terms of the deal. Holler becomes part of the Leo Burnett Group in the U.K.
The Paris holding company has made the acquisition of digital companies like Holler a priority in line with Publicis Groupe’s goal of deriving 35 percent of its revenue from digital operations in the next three years, up from 28 percent now.
Holler
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