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Publicis Group U.K. is restructuring its operations, replacing the CEO of its London shop and creating what it said would be the country’s second-largest direct agency, following the acquisition of Chemistry Communications.
Publicis has tapped Karen Buchanan, managing partner at The Red Brick Road, to become CEO, replacing Neil Simpson who has overseen the agency for the past three years.
At TRBR, Buchanan ran the agency’s flagship account, U.K. retailer Tesco. She joined in December 2006 from DDB London, where she headed account management.
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