Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES After hearing final pitches last Thursday, BMW said it would use the New York and Dallas offices of Publicis, as well as WPP Group’s Grey here, to craft a major fall campaign.
Those shops already handle regional assignments for the automaker.
The work likely will include a quartet of television spots, as well as radio, print, Internet and outdoor executions, sources said.
The Woodcliff Lake, N.J.-based client declined to specify how the tasks had been apportioned, except to acknowledge that Grey will handle the radio component.
Executives
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in