Publicis' GM Planworks To Double Workforce

In the wake of its estimated $3.2 billion General Motors buying account win last week, Publicis Groupe’s General Motors Planworks will expand its workforce by more than 50 percent to 300-plus staffers, while it’s likely that 100 or more people who had worked on the account at Interpublic Group’s GM Mediaworks and LCI units will end up out of work.

Most of the expansion at Planworks will take place in New York, where the agency will establish a national broadcast buying office and in regional offices to be established in Chicago, Los Angeles, Dallas and Atlanta, where GM has its primary field offices.